![]() “There are tons of different kinds of antioxidants found in fruits and vegetables,” she says. ![]() While these foods are healthy and may possess nutrients other foods don’t have, Taylor Wolfram, RD, who runs a private practice based in Chicago, Illinois, says the healthiest diets are diverse and balanced - not ones based on "superfoods” alone. RELATED: 9 Things You Probably Didn’t Know About BananasĪcai berries, avocados, and blueberries are other examples of foods that have risen to superfood status, with health benefit claims that include reducing the risk of cancer and heart disease. More than 90 years later, bananas continue to be in the top three most imported fruits in the United States. In the 1920s, the United Fruit Company ran a series of colorful ads on the health benefits of bananas, research detailing the benefits of bananas was published, and soon the tropical fruit became the first food labeled a superfood, according to the Harvard T.H. The superfood trend dates back almost a century, and may have all started with a banana. Between 20, there was a 202 percent increase in global sales of products marketed as “superfoods,” “superfruits,” or “supergrains,” according to the Mintel Global New Products Database. Despite the lack of evidence backing the touted health benefits of superfoods (in 2007, the European Union banned using "superfood" on labels that didn’t have a health claim, which was “clear, accurate, and based on scientific evidence”), that hasn’t slowed superfood sales. Some foods are so nutritious it may seem like they have superpowers, but outside the marketing world, there actually is no such thing as a superfood - by scientific standards, at least. The Truly brand family is a big part of that growth, increasing off-premise sales 49.1%, to $825 million.When you hear the word superfood, what comes to mind? A carrot in a cape? A nectarine with night vision? ![]() Nevertheless, Boston Beer will roll into the fall with a football-themed campaign featuring former New England Patriots wide receiver Julian Edelman and a holiday party-themed, cocktail-inspired variety pack for its Truly Hard Seltzer brand.Īlthough Boston Beer’s off-premise sales have decelerated as the summer progressed (+13.2% L4, +17.5% L12), the company’s year-to-date sales in multi-outlet and convenience stores are up +28.5%, to nearly $1.5 billion, through August 8, according to market research firm IRI. Those partnerships came as the hard seltzer segment decelerated this summer, confounding some Wall Street analysts as the company cut projections for shipments and depletions growth from a previously convey 40-50% to between 25-40%. Early products expected to come from the JV include Truly Hard Seltzer-branded spirits, which Beam Suntory will produce, and Sauza Tequila-branded flavored malt beverages, which Boston Beer will produce. In July, the company revealed a joint venture with spirits behemoth Beam Suntory that will cross categories for both companies. ![]() The Finnish Long Drink closed on a $25 million funding round this year led by New York-based investment management firm Neuberger Berman that included actor Miles Teller, DJ Kygo and pro golfer Ricky Fowler, with other backers including Founders Brewing Company co-founder Mike Stevens and NFL player Dalvin Cook.īoston Beer has been aggressive in seeking what’s next, announcing in August a partnership with PepsiCo to create Hard MTN Dew, a 5% ABV flavored malt beverage. Meanwhile, The Finnish Long Drink, another brand built off the Finnish staple, launched in the Midwest after rolling out in California, Florida and Arizona in late 2020. Earlier this summer, Hartwall Original Long Drink, which first produced the cocktail after the Finnish government commissioned it, launched in California, Georgia, New York, Connecticut, Rhode Island, and Massachusetts. Boston Beer’s entry into the Long Drink space comes as others have tried to stake claim in the U.S.
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